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Marketing management : a strategic decision-making approach / Harper W. Boyd, Orville C. Walker, John Mullins, Jean-Claude Larreche

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill / Irwin series in marketingPublication details: Boston : McGraw-Hill / Irwin, 2002.Edition: 4thDescription: xxi,594p. : illISBN:
  • 0071123075 :
Subject(s): DDC classification:
  • 658.8 19
Subject: Business
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Business

2003-04-17

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