Kleppner's advertising procedure / Thomas J. Russell, W. Ronald Lane

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Material type: Text

TextPublication details: New Jersey : Prentice-Hall , 1996.Edition: 13thDescription: xviii,799+p. : illISBN:

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Subject: Business

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Item type	Current library	Call number	Copy number	Status	Barcode
CIU Library	CIU Library General Stacks	659.1 R961k (Browse shelf(Opens below))	1	Available	003831

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Previous	659.1 R559p Positioning : the battle for your mind /	659.1 R835a Advertising communications and promotion management /	659.1 R835a 1997 Advertising communications and promotion management /	659.1 R961k Kleppner's advertising procedure /	659.1 S213a Advertising : theory and practice /	659.1 S213a Advertising : theory and practice /	659.1 S213a Advertising : theory and practice /	Next

Business

2003-04-17

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