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Strategic marketing : planning and control / Graeme Drummond, John Ensor
Material type:
TextPublication details: Oxford : Butterworth / Heinemann, 2001.Edition: 2ndDescription: xiv,304p. : illISBN: - 0750652365 :
- 658.802 19
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| CIU Library | CIU Library General Stacks | 658.802 D795s (Browse shelf(Opens below)) | 1 | Available | 003832 |
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| 658.802 C648i 2004 Integrated advertising, promotion, and marketing communications / | 658.802 C648i 2004 Integrated advertising, promotion, and marketing communications / | 658.802 D543m The marketing planning workbook : effective marketing for marketing managers / | 658.802 D795s Strategic marketing : planning and control / | 658.802 F492h 2006 How to write a business plan / | 658.802 L523a Analysis for marketing planning / | 658.802 M135m 1999 Marketing plans : how to prepare them, how to use them / |
Business
2003-04-17
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