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Contemporary marketing : wired / Louis E. Boone, David L. Kurtz

By:

Boone, Louis E

Contributor(s):

Kurtz, David L

Material type: Text

Text

TextPublication details: Fort Worth : The Dryden Press / Harcourt Brace College Publishers, 1998.Edition: 9thDescription: xxxiii,742+p. : illISBN:

0030185971 :

Subject(s):

Contemporary marketing
Marketing planning; Consumer behavior; Marketing environment; Marketing research; Business; Product strategy; Advertising; Personal selling

DDC classification:

658.8 19

Subject: Business

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
CIU Library	CIU Library General Stacks	658.8 B724c (Browse shelf(Opens below))	1	Available	003845

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Business

2003-04-22

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