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Brands : visions and values / edited by John Goodchild, Clive Callow

Contributor(s): Material type: TextTextPublication details: Chichester : John Wiley, 2001.Edition: 1st edDescription: ix,161p. : illISBN:
  • 0471497428 :
Subject(s): DDC classification:
  • 658.827
Subject: Business
List(s) this item appears in: Brand Management
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