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Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day
Material type:
TextPublication details: New York : John Wiley, 2002.Edition: 2ndDescription: xix,553p. : illISBN: - 047142773X :
- 658.83
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| CIU Library | CIU Library General Stacks | 658.83 K96e 2002 (Browse shelf(Opens below)) | 1 | Available | 003977 |
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| 658.83 K51m 1996 Marketing research : an applied approach / | 658.83 K81u 1997 Understanding futures markets / | 658.83 K960i 2006 International marketing research / | 658.83 K96e 2002 Essentials of marketing research / | 658.83 M249m Marketing research : an applied orientation / | 658.83 M249m 1999 Marketing Research : An Applied Approach / | 658.83 M249m 2001 Marketing research : an applied orientation / |
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