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Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper
Material type:
TextSeries: Publication details: New York : McGraw-Hill, 1992.Edition: 1st edDescription: xix,488p. : illISBN: - 0071129162 :
- 658.802
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| CIU Library | CIU Library General Stacks | 658.802 B786s 1992 (Browse shelf(Opens below)) | 1 | Available | 003980 |
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| 658.800952 J65r 1996 Relentless : the Japanese way of marketing / | 658.800973 S742n 1995 The Nordstrom way : the inside story of America's \ 1 customer service company / | 658.802 B661m 2000 Marketing communication / | 658.802 B786s 1992 Strategic marketing channel management / | 658.802 C648i 2002 Integrated advertising, promotion, and marketing communications / | 658.802 C648i 2004 Integrated advertising, promotion, and marketing communications / | 658.802 C648i 2004 Integrated advertising, promotion, and marketing communications / |
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