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From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony

By: Material type: TextTextSeries: Publication details: Oxford : Butterworth Heinemann, 2001.Edition: 1st edDescription: xv,293p. : illISBN:
  • 0750646144 :
Subject(s): DDC classification:
  • 658.827
Subject: Business
List(s) this item appears in: Brand Management
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Item type Current library Call number Copy number Status Barcode
CIU Library CIU Library General Stacks 658.827 C521f 2001 (Browse shelf(Opens below)) 1 Available 004030

Business

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