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From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony
Material type:
TextSeries: Publication details: Oxford : Butterworth Heinemann, 2001.Edition: 1st edDescription: xv,293p. : illISBN: - 0750646144 :
- 658.827
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| CIU Library | CIU Library General Stacks | 658.827 C521f 2001 (Browse shelf(Opens below)) | 1 | Available | 004030 |
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| 658.82 J66t 1995 Ten top sales techniques for small firms : make more money by increasing sales / | 658.827 B817 1999 Brand warriors : corporate leaders share their winning strategies / | 658.827 B817 2001 Brands : visions and values / | 658.827 C521f 2001 From brand vision to brand evaluation : strategically building and sustaining brands / | 658.827 D261b 2002 Building the brand-driven business : operationalize your brand to drive profitable growth / | 658.827 D979b 2012 Brand management : | 658.827 D979b 2012 Brand management : |
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