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Services management and marketing : a customer relationship management approach / Christian Gronroos
Material type:
TextPublication details: Chichester : John Wiley, 2000.Edition: 2ndDescription: x,394p. : illISBN: - 0471720348 :
- 658.8
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| CIU Library | CIU Library General Stacks | 658.8 G876s 2000 (Browse shelf(Opens below)) | 1 | Available | 004509 | |
| CIU Library | CIU Library General Stacks | 658.8 G876s 2000 (Browse shelf(Opens below)) | 2 | Available | 004510 | |
| CIU Library | CIU Library General Stacks | 658.8 G876s 2000 (Browse shelf(Opens below)) | 3 | Available | 004511 |
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| 658.8 F469s 1996 Strategic marketing management 1996-97 : planning and control; analysis and decision / | 658.8 G721m 1999 Modern marketing management / | 658.8 G876s 2000 Services management and marketing : a customer relationship management approach / | 658.8 G876s 2000 Services management and marketing : a customer relationship management approach / | 658.8 G876s 2000 Services management and marketing : a customer relationship management approach / | 658.8 G878m 1996 Managing with wisdom / | 658.8 H156s Service management and operations / |
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