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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack
Material type:
TextPublication details: Delhi : Pearson Education (Singapore), 2002.Edition: 1st edDescription: xxvi,638p. : illISBN: - 8178089610 :
- 658.802
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| CIU Library | CIU Library General Stacks | 658.802 C648i 2002 (Browse shelf(Opens below)) | 1 | Available | 004741 |
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| 658.800973 S742n 1995 The Nordstrom way : the inside story of America's \ 1 customer service company / | 658.802 B661m 2000 Marketing communication / | 658.802 B786s 1992 Strategic marketing channel management / | 658.802 C648i 2002 Integrated advertising, promotion, and marketing communications / | 658.802 C648i 2004 Integrated advertising, promotion, and marketing communications / | 658.802 C648i 2004 Integrated advertising, promotion, and marketing communications / | 658.802 C648i 2004 Integrated advertising, promotion, and marketing communications / |
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