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Services marketing : integrating customer focus across the firm / Valarie A. Zeithmal, Mary Jo Bitner

By: Contributor(s): Material type: TextTextPublication details: New Delhi : Tata McGraw-Hill Publishing, 2003.Edition: 3rdDescription: xx,668p. : illISBN:
  • 0070530424 :
Subject(s): DDC classification:
  • 658.8
Subject: Business
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