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Strategic marketing management 1996-97 : planning and control; analysis and decision / Paul Fifield, Colin Gilligan

By: Contributor(s): Material type: TextTextSeries: Publication details: Oxford : Butterworth / Heinemann, 1996.Edition: 1st edDescription: xvi,371p. : illISBN:
  • 0750629142
Subject(s): DDC classification:
  • 658.8
Subject: Business
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