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Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, 2001.Edition: 3rdDescription: xxxvii,596p : illISBN: - 0072322977
- 658.8 19
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| CIU Library | CIU Library General Stacks | 658.8 368m (Browse shelf(Opens below)) | 1 | Available | 004866 | |
| CIU Library | CIU Library General Stacks | 658.8 368m (Browse shelf(Opens below)) | 2 | Available | 004867 |
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| 658.720722 D632p 1990 Purchasing and materials management : text and cases / | 658.73 F648p 2007 Public Sector Management / | 658.8/3 M249m 2011 Marketing research : | 658.8 368m Marketing : principles and perspectives / | 658.8 368m Marketing : principles and perspectives / | 658.8 A169s 2001 Successful marketing communications : a practical guide to planning and implementation / | 658.8 A342d 2003 Data analysis and decision making / |
Business
2004-05-05
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