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Managing services marketing : text and readings / John E.G. Bateson, K. Douglas Hoffman
Material type:
TextSeries: The Dryden press series in marketingPublication details: Fort Worth : The Dryden Press / Harcourt Brace College Publishers, 1999.Edition: 4thDescription: xxvi,471p. : illISBN: - 0030225191 :
- 658.8 19
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| CIU Library | CIU Library General Stacks | 658.8 B329m (Browse shelf(Opens below)) | 1 | Available | 004959 |
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| 658.8 A615 2000 Annual editions : marketing 2000 /2001 / | 658.8 B144b 1986 Principles of Marketing Management / | 658.8 B171c Customer driven services management / | 658.8 B329m Managing services marketing : text and readings / | 658.8 B368m 1995 Marketing : principles and perspectives / | 658.8 B368m 1995 Marketing : principles and perspectives / | 658.8 B368m 1995 Marketing : principles and perspectives / |
Business
2004-07-26
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