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Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill / Irwin series in marketingPublication details: Boston : McGraw-Hill / Irwin, 2005.Edition: 5thDescription: xxiv,520p. : illISBN:
  • 0071111697 :
Subject(s): DDC classification:
  • 658.8 19
Subject: Business
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Holdings
Item type Current library Call number Copy number Status Barcode
CIU Library CIU Library General Stacks 658.8 B789m (Browse shelf(Opens below)) 1 Available 003823

Business

2004-08-10

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