Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche
Material type:
TextSeries: McGraw-Hill / Irwin series in marketingPublication details: Boston : McGraw-Hill / Irwin, 2005.Edition: 5thDescription: xxiv,520p. : illISBN: - 0071111697 :
- 658.8 19
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| CIU Library | CIU Library General Stacks | 658.8 B789m (Browse shelf(Opens below)) | 1 | Available | 003823 |
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| 658.8 B513m 1997 Marketing / | 658.8 B513m 1997 Marketing / | 658.8 B724c Contemporary marketing : wired / | 658.8 B789m Marketing management : a strategic decision-making approach / | 658.8 B789m 1995 Marketing management : a strategic approach with a global orientation / | 658.8 B789m 1995 Marketing management : a strategic approach with a global orientation / | 658.8 B789m 1995 Marketing management : a strategic approach with a global orientation / |
Business
2004-08-10
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