Marketing : practices and principles / Ralph E. Mason, Patricia Mink Rath, Stewart W. Husted, Richard L. Lynch

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Material type: Text

TextPublication details: New York : G lencoe / McGraw-Hill, 1995.Edition: 5thDescription: xx,588p. : illISBN:

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Subject: Business

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
CIU Library	CIU Library General Stacks	658.8 M398m 1995 (Browse shelf(Opens below))	3	Available	011593
CIU Library	CIU Library General Stacks	658.8 M398m (Browse shelf(Opens below))	1	Available	005141
CIU Library	CIU Library General Stacks	658.8 M398m (Browse shelf(Opens below))	2	Available	005142

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Previous	658.8 M345 1998 Marketing management handbook	658.8 M345 1999 Marketing management : an international perspective /	658.8 M398m The marketing game /	658.8 M398m Marketing : practices and principles /	658.8 M398m Marketing : practices and principles /	658.8 M398m 1995 Marketing : practices and principles /	658.8 M475m The marketing challenge /	Next

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