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Basic marketing : a global-managerial approach / William D. Perreault, E.Jerome McCarthy

By: Contributor(s): Material type: TextTextSeries: The Irwin / McGraw-Hill series in marketingPublication details: Boston : McGraw-Hill /Irwin, 1999.Edition: 2ndDescription: xxiv,791+p. : illISBN:
  • 0072380233
Subject(s): DDC classification:
  • 658.4 19
Subject: Business
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