Advertising media planning / Jack Z. Sissors, Roger B. Baron

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Material type: Text

TextPublication details: Chicago : McGraw-Hill, 2002.Edition: 6thDescription: xviii,445p. : illISBN:

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Subject: Business

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
CIU Library	CIU Library General Stacks	659.111 S623a (Browse shelf(Opens below))	1	Available	005685

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Previous	659.1014 C771d 2001 The discourse of advertising /	659.106 B328a 1999 Advertising management /	659.106 B328a 1999 Advertising management /	659.111 S623a Advertising media planning /	659.113 P228a 2000 Advertising campaign strategy : a guide to marketing commpunication plan /	659.113 P228a 2000 Advertising campaign strategy : a guide to marketing commpunication plan /	659.113 S387s 1995 Strategic advertising campaigns /	Next

Business

2005-09-05

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