CIU Library and Learning Resources Centre (LLRC)

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller

By: Material type: TextTextPublication details: New Delhi : Prentice-Hall of India, 2003.Edition: 2nd edDescription: xxvii,788p./816p. : illISBN:
  • 81203230928129702541 :
Subject(s): DDC classification:
  • 658.827
Subject: Business
List(s) this item appears in: Brand Management
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)

Business

There are no comments on this title.

to post a comment.
@CIU Library and Learning Resources Centre (LLRC)
Home | Contact | Privacy