Building the brand-driven business : operationalize your brand to drive profitable growth / Scott M. Davis, Dunn

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Material type: Text

TextSeries: Publication details: San Francisco : John Wiley / Jossey Bass, 2002.Edition: 1st edDescription: xv,299p. : illISBN:

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Subject: Business

List(s) this item appears in: Brand Management

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
CIU Library	CIU Library General Stacks	658.827 D261b 2002 (Browse shelf(Opens below))	1	Available	006098

Business

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