Building the brand-driven business : operationalize your brand to drive profitable growth / Scott M. Davis, Dunn

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Material type: Text

TextSeries: Publication details: San Francisco : John Wiley / Jossey Bass, 2002.Edition: 1st edDescription: xv,299p. : illISBN:

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Subject: Business

List(s) this item appears in: Brand Management

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
CIU Library	CIU Library General Stacks	658.827 D261b 2002 (Browse shelf(Opens below))	1	Available	006098

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Previous	658.827 B817 1999 Brand warriors : corporate leaders share their winning strategies /	658.827 B817 2001 Brands : visions and values /	658.827 C521f 2001 From brand vision to brand evaluation : strategically building and sustaining brands /	658.827 D261b 2002 Building the brand-driven business : operationalize your brand to drive profitable growth /	658.827 D979b 2012 Brand management :	658.827 D979b 2012 Brand management :	658.827 D979b 2012 Brand management :	Next

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