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Advertising and Promotion: an IMC approach / Terence A. Shimp
Material type:
TextPublication details: India : South-Western Cengage learning, 2007.Edition: 1st. EditionDescription: 650p. : ills., pictures, maps, chart,tabsISBN: - 8131503887 :
- 659.1
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| CIU Library | CIU Library General Stacks | 659.1 S555a 2007 (Browse shelf(Opens below)) | 1 | Available | 006954 |
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| 659.1 S213a 2002 Advertising : theory and practice / | 659.1 S213a 2002 Advertising : theory and practice / | 659.1 S213a 2002 Advertising : theory and practice / | 659.1 S555a 2007 Advertising and Promotion: an IMC approach / | 659.1 T859n The new positioning : the latest on the world's no 1 business strategy / | 659.1 W447a 2006 Advertising : | 659.1 W453a Advertising : principles practice / |
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