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Marketing research : an applied orientation / Naresh K. Malhotra.
Material type:
TextPublication details: Upper Saddle River, NJ : Pearson, c2011.Edition: 6th edDescription: xxvii, 948 p. ; Ills., figs., charts, graphs; 28 cmISBN: - 9788131731819
- 658.8/3
| Item type | Current library | Call number | Copy number | Status | Notes | Barcode | |
|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library General Stacks | 658.8/3 M249m 2011 (Browse shelf(Opens below)) | 1 | Available | 007663 | ||
| CIU Library | CIU Library General Stacks | 658.8/3 M249m 2011 (Browse shelf(Opens below)) | 2 | Available | 007664 | ||
| CIU Library | CIU Library General Stacks | 658.8/3 M249m 2011 (Browse shelf(Opens below)) | 3 | Available | 007665 | ||
| CIU Library | CIU Library General Stacks | 658.8/3 M249m 2011 (Browse shelf(Opens below)) | 4 | Available | 007666 | ||
| CIU Library | CIU Library General Stacks | 658.8/3 M249m 2011 (Browse shelf(Opens below)) | 5 | Lost | Lost in 2017 and Write-Off Proposal approved by Hon'ble VC Sir in 7th LLRC Committee Meeting held on 15th July, 2019 | 007667 | |
| CIU Library | CIU Library General Stacks | 658.8/3 M249m 2011 (Browse shelf(Opens below)) | 6 | Available | 007668 |
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| 658.8/3 M249m 2011 Marketing research : | 658.8/3 M249m 2011 Marketing research : | 658.8/3 M249m 2011 Marketing research : | 658.8/3 M249m 2011 Marketing research : | 658.83 S844m 2000 The marketing research guide / | 658.83 T918m 1998 Marketing research : measurement and method ; a text with cases / | 658.83 T918m 1998 Marketing research : measurement and method ; a text with cases / |
Includes bibliographical references (p. 834-873) and index.
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