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Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, N.J. : Wiley, c2005.Edition: 1st edDescription: x, 307 p. : ill. ; 24 cmISBN:
  • 0471476110 (cloth)
Subject(s): DDC classification:
  • 658.408
Online resources:
Contents:
The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.
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Published simultaneously in Canada.

Includes bibliographical references (p. 277-295) and index.

The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.

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