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Strategic brand management / Kevin Lane Keller, Parameswaran, M.G. ; Jacob, Isaac

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Material type: Text

TextPublication details: New Delhi : Pearson Education, 2011.Description: xxiii, 695p.: illSubject(s):

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List(s) this item appears in: Brand Management

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
CIU Library	CIU Library General Stacks	658.827 K29s 2011 (Browse shelf(Opens below))	1	Checked out	15/02/2024	007884

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Previous	658.827 K29s 2003 Strategic brand management : building, measuring, and managing brand equity /	658.827 K29s 2003 Strategic brand management : building, measuring, and managing brand equity /	658.827 K29s 2003 Strategic brand management : building, measuring, and managing brand equity /	658.827 K29s 2011 Strategic brand management /	658.827 M321b The brand marketing book : creating, managing, and extending the value of your brand /	658.827 M321b 2001 The brand marketing book : creating, managing, and extending the value of your brand /	658.827 M321b 2001 The brand marketing book : creating, managing, and extending the value of your brand /	Next

Includes bibliographical references and index.

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