Marketing mix decisions : new perspectives and practices / editors Roger A. Kerin, Rob O'Regan.

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Material type: Text

TextPublication details: Chicago, Ill. : American Marketing Association, c2008.Description: xvi, 196 p. : ill. ; 23 cmISBN:

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Item type	Current library	Call number	Copy number	Status	Barcode
CIU Library	CIU Library General Stacks	658.8 K39m 2008 (Browse shelf(Opens below))	1	Available	007936

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Includes bibliographical references and index.

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