Branded beauty : how marketing changed the way we look / Mark Tungate.

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Material type: Text

TextPublication details: Philadelphia, PA : Kogan Page, c2011.Edition: 1st edDescription: viii, 277 p. ; 24 cmISBN:

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List(s) this item appears in: Brand Management

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Item type	Current library	Call number	Copy number	Status	Barcode
CIU Library	CIU Library General Stacks	658.827 T926b 2011 (Browse shelf(Opens below))	1	Available	008124

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Includes bibliographical references (p. [257]-258) and index.

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