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Beyond branding / edited by Nicholas Ind.

Contributor(s): Material type: TextTextPublication details: London, UK ; Sterling, VA : Kogan Page, 2008.Edition: 1st edDescription: xviii, 236 p. : illISBN:
  • 0749442123
  • 9780749442125
Subject(s): DDC classification:
  • 658.827
Online resources:
List(s) this item appears in: Brand Management
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Holdings
Item type Current library Call number Copy number Status Barcode
CIU Library CIU Library General Stacks 658.827 I38b 2008 (Browse shelf(Opens below)) 1 Available 008125

Includes bibliographical references and index.

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