Beyond branding / edited by Nicholas Ind.

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TextPublication details: London, UK ; Sterling, VA : Kogan Page, 2008.Edition: 1st edDescription: xviii, 236 p. : illISBN:

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List(s) this item appears in: Brand Management

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Item type	Current library	Call number	Copy number	Status	Barcode
CIU Library	CIU Library General Stacks	658.827 I38b 2008 (Browse shelf(Opens below))	1	Available	008125

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Previous	658.827 D979b 2012 Brand management :	658.827 G822b Branding across borders : a guide to global brand marketing /	658.827 G822b Branding across borders : a guide to global brand marketing /	658.827 I38b 2008 Beyond branding /	658.827 J76w 2003 What's in a name? : advertising and the concept of brands /	658.827 K17b 2003 18 Brand Astras :	658.827 K17b 2003 18 Brand Astras :	Next

Includes bibliographical references and index.

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