18 Brand Astras : Using brand abilities as weapons for CRISP brand building / Jagdeep Kapoor

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Material type: Text

TextPublication details: New Delhi : Response Book, 2003.Edition: 1st edDescription: 134p.: 20 cmISBN:

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List(s) this item appears in: Brand Management

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
CIU Library	CIU Library General Stacks	658.827 K17b 2003 (Browse shelf(Opens below))	1	Available	008126
CIU Library	CIU Library General Stacks	658.827 K17b 2003 (Browse shelf(Opens below))	2	Available	008127

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Previous	658.827 G822b Branding across borders : a guide to global brand marketing /	658.827 I38b 2008 Beyond branding /	658.827 J76w 2003 What's in a name? : advertising and the concept of brands /	658.827 K17b 2003 18 Brand Astras :	658.827 K17b 2003 18 Brand Astras :	658.827 K29s 2003 Strategic brand management : building, measuring, and managing brand equity /	658.827 K29s 2003 Strategic brand management : building, measuring, and managing brand equity /	Next

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