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Corporate reputation, the brand & the bottom line : Powerful proven communication strategies for maximizing value / Roger Haywood.

By: Contributor(s): Material type: TextTextPublication details: London ; Sterling, VA : Kogan Page, c2006.Edition: 3rd edDescription: xvi, 320 p. ; ills.; 23 cmISBN:
  • 074944651x (alk. paper)
Subject(s): DDC classification:
  • 659.2
Online resources:
List(s) this item appears in: Brand Management
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Item type Current library Call number Copy number Status Barcode
CIU Library CIU Library General Stacks 659.2 H427c 2006 (Browse shelf(Opens below)) 1 Available 008128
CIU Library CIU Library General Stacks 659.2 H427c 2006 (Browse shelf(Opens below)) 2 Available 008129

"The Chartered Institute of Marketing."

Previous ed. published as: Manage your reputation. London : Kogan Page, c2002.

Includes index.

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