Corporate reputation, the brand & the bottom line : Powerful proven communication strategies for maximizing value / Roger Haywood.
Material type:
TextPublication details: London ; Sterling, VA : Kogan Page, c2006.Edition: 3rd edDescription: xvi, 320 p. ; ills.; 23 cmISBN: - 074944651x (alk. paper)
- 659.2
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| CIU Library | CIU Library General Stacks | 659.2 H427c 2006 (Browse shelf(Opens below)) | 1 | Available | 008128 | |
| CIU Library | CIU Library General Stacks | 659.2 H427c 2006 (Browse shelf(Opens below)) | 2 | Available | 008129 |
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| 659.2 D923s 2005 Succesful public relations : the insider's way to get successful media coverage / | 659.2 G851n 2008 New strategies for reputation management: gaining control of issues, crises and corporate social responsibility / | 659.2 H313v 2000 Value-added public relations : the secret weapon of integrated marketing / | 659.2 H427c 2006 Corporate reputation, the brand & the bottom line : | 659.2 H427c 2006 Corporate reputation, the brand & the bottom line : | 659.2 R893c 1995 The complete idiot's guide to speaking in public with confidence / | 659.2 W667p 1998 Public relations : strategies and tactics / |
"The Chartered Institute of Marketing."
Previous ed. published as: Manage your reputation. London : Kogan Page, c2002.
Includes index.
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