Corporate reputation, the brand & the bottom line : Powerful proven communication strategies for maximizing value / Roger Haywood.

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TextPublication details: London ; Sterling, VA : Kogan Page, c2006.Edition: 3rd edDescription: xvi, 320 p. ; ills.; 23 cmISBN:

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List(s) this item appears in: Brand Management

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Item type	Current library	Call number	Copy number	Status	Barcode
CIU Library	CIU Library General Stacks	659.2 H427c 2006 (Browse shelf(Opens below))	1	Available	008128
CIU Library	CIU Library General Stacks	659.2 H427c 2006 (Browse shelf(Opens below))	2	Available	008129

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