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Brand management : Principles and Practices /

By: Material type: TextTextPublication details: New Delhi : Oxford, 2012.Edition: 1st edDescription: xxiii, 456 p. : illustrations ; 24 cm. With Cd No - CCD01057 : CCD01058 : CCD01059: CCD01060ISBN:
  • 9780198069867
  • 0198069863
Subject(s): DDC classification:
  • 658.827
Online resources:
List(s) this item appears in: Brand Management
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
CIU Library CIU Library General Stacks 658.827 D979b 2012 (Browse shelf(Opens below)) 3 Available 010077
CIU Library CIU Library General Stacks 658.827 D979b 2012 (Browse shelf(Opens below)) 4 Available 010078
CIU Library CIU Library General Stacks 658.827 D979b 2012 (Browse shelf(Opens below)) 5 Checked out 31/12/2023 010079
CIU Library CIU Library General Stacks 658.827 D979b 2012 (Browse shelf(Opens below)) 6 Available 010080
CIU Library CIU Library General Stacks 658.827 D979b 2012 (Browse shelf(Opens below)) 7 Available 010081
CIU Library CIU Library General Stacks 658.827 D979b 2012 (Browse shelf(Opens below)) 1 Available 008130
CIU Library CIU Library General Stacks 658.827 D979b 2012 (Browse shelf(Opens below)) 2 Available 008131

Each chapter is linked with the CD and contains videos and presentations that explain the key concepts and includes exercises(s) for enhancing decision-making abilities. -- Back cover.

Includes bibliographic references and index.

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