CIU Library and Learning Resources Centre (LLRC)

Amazon cover image
Image from Amazon.com

The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term /

By: Material type: TextTextPublication details: London ; Sterling, VA. : Kogan Page, 2004.Edition: 3rd edDescription: xiv, 497 p. ; 24 cmISBN:
  • 0749442832
Subject(s): DDC classification:
  • 658.8343 K17n 2004
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Barcode
CIU Library CIU Library General Stacks 658.8343 K17n 2004 (Browse shelf(Opens below)) 1 Available 010288

Rev. ed. of: Strategic brand management. 1994?

Includes bibliographical references (p. [471]-483) and index.

There are no comments on this title.

to post a comment.
@CIU Library and Learning Resources Centre (LLRC)
Home | Contact | Privacy