Advertising management / Rajeev Batra, John G. Myers, David A. Aaker

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Material type: Text

TextPublication details: New Delhi : Prentice-Hall of India, 1999.Edition: 5thDescription: xiii,754p. : illISBN:

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DDC classification:

Subject: Business

List(s) this item appears in: Brand Management

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
CIU Library	CIU Library General Stacks	659.106 B328a 1999 (Browse shelf(Opens below))	2	Available	001297
CIU Library	CIU Library General Stacks	659.106 B328a 1999 (Browse shelf(Opens below))	1	Available	000924

Business

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