Advertising management / Rajeev Batra, John G. Myers, David A. Aaker

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Material type: Text

TextPublication details: New Delhi : Prentice-Hall of India, 1999.Edition: 5thDescription: xiii,754p. : illISBN:

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Subject: Business

List(s) this item appears in: Brand Management

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Item type	Current library	Call number	Copy number	Status	Barcode
CIU Library	CIU Library General Stacks	659.106 B328a 1999 (Browse shelf(Opens below))	2	Available	001297
CIU Library	CIU Library General Stacks	659.106 B328a 1999 (Browse shelf(Opens below))	1	Available	000924

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Previous	659.1 W743f The fundamentals of advertising /	659.1014 C771d 2001 The discourse of advertising /	659.1014 C771d 2007 The discourse of advertising /	659.106 B328a 1999 Advertising management /	659.106 B328a 1999 Advertising management /	659.111 S623a Advertising media planning /	659.113 P228a 2000 Advertising campaign strategy : a guide to marketing commpunication plan /	Next

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