CIU Library and Learning Resources Centre (LLRC)

Direct marketing : an integrated approach / William J. McDonald

By: Material type: TextTextSeries: Publication details: Boston : Irwin/McGraw-Hill, 1998.Edition: 1st edDescription: xviii,532p. : illISBN:
  • 0071159510 :
Subject(s): DDC classification:
  • 658.84
Subject: Business
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