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Basic marketing : a global managerial approach / William D. Perreault, E. Jerome McCarthy
Material type:
TextSeries: Publication details: Boston : Irwin/McGraw-Hill, 1996.Edition: 12thDescription: xxvi,833p. : illISBN: - 0256139903
- 658.8
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| CIU Library | CIU Library General Stacks | 658.8 P455b 1996 (Browse shelf(Opens below)) | 1 | Checked out | 24/01/2018 | 000362 |
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| 658.8 P455a 1999 Applications in basic marketing : clippings from the popular business press / | 658.8 P455a 1999 Applications in basic marketing : clippings from the popular business press / | 658.8 P455a 2002 Applications in basic marketing : clippings from the popular business press / | 658.8 P455b 1996 Basic marketing : a global managerial approach / | 658.8 P478m 2001 Marketing management : knowledge and skills / | 658.8 P478p 2000 A preface to marketing management / | 658.8 P945m 1995 Marketing : concepts and strategies / |
Business
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