Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly

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Material type: Text

TextSeries: Publication details: Boston : Irwin/McGraw-Hill, 1998.Edition: 5thDescription: xvi,944p. : illISBN:

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Subject: Business

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
CIU Library	CIU Library General Stacks	658.800722 P478m 1998 (Browse shelf(Opens below))	1	Available	000948

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Previous	658.8005 M345 1998 Marketing 98/99 /	658.800722 G953c 1991 Cases in marketing management /	658.800722 G953c 1991 Cases in marketing management /	658.800722 P478m 1998 Marketing management : knowledge and skills /	658.800722 Q3c 1996 Cases in marketing management and strategy : an Asia-Pacific perspective /	658.80076 S792i Instructor's manual to accompany fundamentals of marketing /	658.800940722 Q3c 1994 Cases in European marketing management /	Next

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