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Modern marketing management / M. Govindarajan
Material type:
TextPublication details: New Delhi : Narosa Publishing, 1999.Edition: 1st edDescription: xxx,349p. : illISBN: - 8173193169 :
- 658.8
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| CIU Library | CIU Library General Stacks | 658.8 G721m 1999 (Browse shelf(Opens below)) | 1 | Available | 001016 |
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| 658.8 F222m 2003 Marketing essentials / | 658.8 F222m 2003 Marketing essentials / | 658.8 F469s 1996 Strategic marketing management 1996-97 : planning and control; analysis and decision / | 658.8 G721m 1999 Modern marketing management / | 658.8 G876s 2000 Services management and marketing : a customer relationship management approach / | 658.8 G876s 2000 Services management and marketing : a customer relationship management approach / | 658.8 G876s 2000 Services management and marketing : a customer relationship management approach / |
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