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Strategic marketing management : planning, implementation and control / Richard M.S. Wilson, Colin Gilligan
Material type:
TextSeries: Publication details: New Delhi : Viva Books, 1999.Edition: 2ndDescription: xx,827p. : illISBN: - 8176490709 :
- 658.802
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| CIU Library | CIU Library General Stacks | 658.802 W746s 1999 (Browse shelf(Opens below)) | 1 | Available | 001012 |
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| 658.802 W516h 2000 How to write a marketing plan / | 658.802 W676 2004 Wiley fastcompany reader series : strategy / | 658.802 W676 2004 Wiley fastcompany reader series : strategy / | 658.802 W746s 1999 Strategic marketing management : planning, implementation and control / | 658.802 Y47m 1996 Marketing communications strategy 1996-1997 / | 658.8020722 C898s 1999 Strategic marketing management cases / | 658.8020722 C898s 2000 Strategic marketing / |
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