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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner

By: Contributor(s): Material type: TextTextSeries: Publication details: Boston : Irwin/McGraw-Hill, 2000.Edition: 2ndDescription: xxviii,620p. : illISBN:
  • 0072312211 :
Subject(s): DDC classification:
  • 658.8
Subject: Business
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