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Marketing strategy : planning and implementation / Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche
Material type:
TextSeries: Publication details: Boston : Irwin/McGraw-Hill, 1999.Edition: 3rdDescription: xxiii,393p. : illISBN: - 0256261180 :
- 658.802
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| CIU Library | CIU Library General Stacks | 658.802 W177m 1999 (Browse shelf(Opens below)) | 1 | Available | 001496 |
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| 658.802 P254a Auditing markets, products, and marketing plans : AMA marketing toolbox / | 658.802 P254a Auditing markets, products, and marketing plans : AMA marketing toolbox / | 658.802 S387s 2001 Strategic brand communication campaigns / | 658.802 W177m 1999 Marketing strategy : planning and implementation / | 658.802 W516h 2000 How to write a marketing plan / | 658.802 W516h 2000 How to write a marketing plan / | 658.802 W516h 2000 How to write a marketing plan / |
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