What's in a brand : building brand equity through advertising / John Philip Jones

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Material type: Text

TextPublication details: New Delhi : Tata McGraw-Hill, 1998.Edition: 1st edDescription: xxiii,335pISBN:

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Subject: Business

List(s) this item appears in: Brand Management

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Item type	Current library	Call number	Copy number	Status	Barcode
CIU Library	CIU Library General Stacks	659.1 J77w 1998 (Browse shelf(Opens below))	1	Available	000908

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