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Essentials of marketing /

By: Material type: TextTextPublication details: Homewood, Ill. : Irwin, 1988.Edition: 4th edDescription: xvi, 512 p. : ill. (some col.) ; 1 computer disk (5 1/4 in.)ISBN:
  • 0256060096
  • 0256065632 (computer disk)
Subject(s): DDC classification:
  • 658.8 M478e 1988
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Item type Current library Call number Copy number Status Barcode
CIU Library CIU Library General Stacks 658.8 M478e 1988 (Browse shelf(Opens below)) 1 Available 012337

Computer disk contains PLUS software for the computer-aided problems for use with Essentials of marketing, 4th ed.

System requirements for computer disk (version 1.1a): IBM-PC; 128K; DOS 2.0 or later.

Includes index.

Bibliography: p. 475-491.

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