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Principles of Marketing Management /
Material type:
TextPublication details: Chicago : Science Research Associates, c1986.Description: xxii, 730 p. : illISBN: - 0574193359 :
- 658.8 B144b 1986
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| CIU Library | CIU Library General Stacks | 658.8 B144b 1986 (Browse shelf(Opens below)) | 1 | Available | 012461 |
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| 658.8 A342d 2003 Data analysis and decision making / | 658.8 A615 2000 Annual editions : marketing 2000 /2001 / | 658.8 A615 2000 Annual editions : marketing 2000 /2001 / | 658.8 B144b 1986 Principles of Marketing Management / | 658.8 B171c Customer driven services management / | 658.8 B329m Managing services marketing : text and readings / | 658.8 B368m 1995 Marketing : principles and perspectives / |
Includes bibliographies and index.
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