TY  - BOOK
AU  - Schultz,Don E.
AU  - Barnes,Beth E.
TI  - Strategic advertising campaigns
SN  - 0844230154
U1  - 659.113 
PY  - 1995///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Strategic advertising
KW  - Advertising campaigns; Consumer research; Campaign strategy; Communication; Sales promotion; Direct marketing; Media; Campaign management
N2  - Business
ER  -